Size charts and the right Russian size: help shoppers pick the right fit

2026-09-14

A poor fit is one of the most common reasons for returns in fashion. Commbot writes the correct Russian size on every size card based on the brand's label and fills the card's Ozon size chart with the Russian size, the label size and body measurements.

Sizes of Turkish and European brands differ from the Russian system: a European 38 is a Russian 44. If a card shows the wrong Russian size, the shopper gets an item one size too small or too large and returns it. And if a card has no size chart, Ozon shows a generic chart for the product type, which may contradict your card. Commbot converts each size from the brand's label by fixed rules and fills the card's size chart itself.

Size rules: women S 42, men S 46, European 38 → 44, shoes 38 → 37, XS-S → 40 and 42; an unknown size is not listed
The rules: women's letter sizes (S → 42), men's letter sizes (S → 46), numeric European sizes (+6), shoes (−1), double sizes (XS-S → 40 and 42); a size without a certain equivalent is not listed.

How it works

  1. Letter sizes: for women XS 40, S 42, M 44, L 46, XL 48; for men XS 44, S 46, M 48, L 50, XL 52.
  2. Numeric sizes: 6 is added to the European size (38 → 44); the rule is the same for women and men.
  3. Shoes: the Russian size is one below the European size (38 → 37); the brand's own size is also shown on the card as the manufacturer size.
  4. Size chart: for every size, the card's Ozon size chart lists the Russian size, the label size and chest, waist and hip measurements (foot length for shoes). If the brand provides it, the height of the model in the photo and the size they wear are added as a note, and Ozon's measuring guide is included.
  5. At upload and every day: new cards are created with their chart; in stores running with full automation, cards missing a chart are completed daily. An existing chart is never overwritten.
  6. No guessing: a size without a certain Russian equivalent (for example an age size or an unknown label) is not sent to Ozon, and no chart is written to a card whose Russian size contradicts its label.
S → 42women's letter size
S → 46men's letter size
38 → 44numeric European size (+6)
38 → 37shoes (European − 1)
Ozon's generic chart versus the card's own chart
Left, the generic chart: the card's M item is Russian 44, but the generic chart shows 44 as S. Right, the chart Commbot writes: 44 = M, with the measurements in the same column.

What it affects

Added later

Tips for better results

See Commbot on your own store In a demo call we review your store together; you decide whether to turn automation on after seeing the numbers.

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